Little Swimmers. Big Confidence.
Thoughtfully chosen swim essentials for little ones, with practical products your customers will reach for all season. Explore the range, review wholesale details and tell us about your store.
How wholesale works
Why stock Sarah-Jane Collection
An easy swim-care range parents understand instantly. Reusable swim nappies, wet bags, swim bundles and swimwear made for lessons, beach days, daycare bags and family holidays. The range is simple to explain, easy to display and designed for real Australian family life.
The range is easy to introduce in-store. Start with the swim nappy, add a wet bag for damp swimmers and clothes or make it simple with a ready-to-go bundle.
Swim nappies, matching wet bags and coordinated bundles help customers find the practical pieces they need for lessons, beach days and family getaways.
Nine reasons buyers stock this range
- Australian brand with a clear family lifestyle story customers relate to instantly
- Hero product – the swim nappy – that addresses a real, everyday public-pool need
- Matching wet bags create natural add-on sales at point of purchase
- Swim bundles make gifting and higher-value opening orders easier to build
- Bright, adventure-ready prints stand out on display and draw customers in
- Two-size system (Standard and Large) helps keep sizing simple to explain
- Reusable message supports eco-minded parents without being preachy
- Low-ticket entry products make first purchases easy; bundles grow basket size
- Seasonal print drops give existing customers a reason to return and reorder
Best-fit store types: Baby boutiques Swim schools Gift stores Activity centres Online retailers Play venues
Suitable for: baby boutiques · swim schools · gift stores · family activity centres · online retailers
A note from Diana
I’m so glad you’re here.
Sarah-Jane Collection exists for the little moments that feel big: the first swimming lesson, the beach bag packed just in time, the toddler who wants to explore everything and the parent who wants to feel prepared.
As a mum, I know families do not need more products. They need the right products. Pieces that are practical, beautiful and reliable – products that make it easier to say yes to water play, outdoor adventures and messy childhood moments.
Our reusable swim nappies, waterproof wet bags and swim bundles are designed to help families feel calm, confident and ready for the splash.
Thank you for considering Sarah-Jane Collection for your store. I hope this range brings colour, ease and joy to your customers.
Warmly, Diana
Owner, Sarah-Jane Collection
Reusable by design. Practical by nature.
Sarah-Jane Collection gives families a simple way to cut back on disposable swim nappy waste – without making life harder.
- A reusable alternative to disposable swim nappies – it can be washed and used again and again
- Washable, designed to dry quickly and made to be reused swim after swim (with care)
- Reusable wet bags can be used instead of single-use plastic bags at swim lessons, daycare and the beach
- Adjustable sizing helps products fit across a range of weights, so they may last longer
- Practical for families who swim often – a reusable option that can also save money over time compared with buying disposables
The wholesale range
Start with the hero swim edit, then add supporting products by customer type.
Swim Nappies
Standard & Large. Designed for lessons, pools and beach days. The foundation of every opening order.
RRP from $25
Wet Bags
Small & Large. For damp swimmers, daycare, travel and nappy bags. Pairs with every nappy purchase.
RRP from $15
Swim Bundles
3-piece sets with a hooded towel. Perfect for baby showers, first swim lessons, holidays and summer birthdays.
RRP $66
The hero swim edit: the products easiest to explain and display together
| Product | Tag | Details | RRP |
|---|---|---|---|
| Swim Nappy – Standard | Hero product | 4.5–12kg | $25 |
| Swim Nappy – Large | Hero product | 10–18kg | $27 |
| Wet Bag – Large | Easy add-on | 40×30cm | $17 |
| Wet Bag – Small | Easy add-on | 25×20cm | $15 |
| 3-Piece Swim Bundle | Giftable | Nappy + bags + extra | $66 |
| Swim School Ready | Display | Display as a complete swim routine | – |
Reusable swim nappies (hero product)
Confident swimming starts with the right fit. Designed to help contain solids during swimming while staying lightweight and comfortable in water. The adjustable snap system helps create a snug fit for lessons, pool days and beach adventures.
- Designed to help contain solids during swimming
- Designed not to absorb liquid or swell in water, so it stays lightweight
- Adjustable waist, leg and rise snap system
- Soft nylon mesh inner for comfort
- Waterproof breathable polyester PUL outer
- Reusable alternative to disposable swim nappies
- Available in Standard and Large sizes
| Product details | |
|---|---|
| RRP | $25 Standard / $27 Large |
| Wholesale | $12.50 Standard / $13.50 Large |
| Drop-ship | $17.50 Standard / $18.90 Large |
| MOQ | 10 units per size |
| Sizes | Standard 4.5–12kg / Large 10–18kg |
| Material | Waterproof PUL outer / Nylon mesh inner |
| Prints | 18 – see all prints |
Pair with a matching wet bag – see wet bags below.
Sizing guide: two sizes, one simple fit story
Parents should choose by weight, not age. The adjustable snap system gives flexibility across waist, leg openings and rise height.
| Size | Weight | Best for | Wholesale | RRP |
|---|---|---|---|---|
| Standard | 4.5–12kg | Babies and younger toddlers, from first swim lessons through to early pool days. | $12.50 | $25 |
| Large | 10–18kg | Older toddlers and active swimmers who need a bigger fit. | $13.50 | $27 |
For both sizes: adjust waist snaps for a snug fit · adjust leg opening snaps for the best leg fit · adjust rise for body length.
Parents can find our full Reusable Swim Nappy Size & Fit Guide on our website.
Waterproof wet bags (easy add-on)
Wet bags: made for daycare, lessons, beach days and travelKeep wet things contained, wherever families go. Made for damp swimwear, swim nappies, spare clothes and daycare bags. Lightweight, reusable and easy to pack – they help parents keep the rest of the bag dry and organised. A wet bag is a natural companion to every swim nappy.
- Waterproof breathable polyester PUL outer
- Zip closure to help keep wet items contained
- Snap-and-go handle – hangs from pram or bag
- Small: 25×20cm · Large: 40×30cm
- Reusable alternative to plastic bags
- Prints match swim nappy range for matchy-matchy sets
| Product details | |
|---|---|
| RRP | $15 Small / $17 Large |
| Wholesale | $7.50 Small / $8.50 Large |
| Drop-ship | $10.50 Small / $11.90 Large |
| MOQ | 10 units per size / print |
| Sizes | Small 25×20cm / Large 40×30cm |
| Material | Waterproof PUL with zip closure |
| Prints | 17 – see all prints |
Not just for swimming
| Use | For |
|---|---|
| Swim lessons | Wet nappies + gear |
| Beach days | Sandy swimmers |
| Daycare | Accidents + spares |
| Travel | Toiletries + soiled |
| Nappy bags | Wet cloths + change |
| Messy play | Muddy clothes |
| Spare outfits | Toddler accidents |
| Toiletries | Gym + travel bag |
Swim bundles & gift ideas (giftable)
Swim bundles: the gift parents actually useThe set parents wish they packed first. Our swim bundles make it easy for parents and gift buyers to choose the full swim routine in one go. Each set pairs practical reusable essentials in coordinated prints, making it ideal for baby showers, first lessons, holidays and summer birthdays. A simple way to lift average transaction value.
| Bundle | RRP | Wholesale | Drop-ship | MOQ |
|---|---|---|---|---|
| 3-Piece Bundle (with towel) | $66 | $33.00 | $46.20 | 3 sets |
Contents: nappy + wet bags + extra reusable.
Why it sells
- Covers the swim-bag basics in one purchase
- Higher perceived value than single products
- Easy gift for grandparents and baby shower guests
- Strong visual display impact on shelf or gift table
- Natural upsell from a single swim nappy
Gifts parents actually use
The best baby gifts feel thoughtful and practical. SJC swim bundles are made for families starting lessons, planning holidays or heading to the beach.
| Gift | What’s in it | For | RRP |
|---|---|---|---|
| 3-Piece Swim Bundle Gift Most popular | Swim nappy + wet bags + hooded towel. A complete swim day, beautifully packaged – a thoughtful baby shower gift. | Baby showers, birthdays | $66 |
| Grandparent Gift | A joyful bundle in a vibrant print. Easy to choose, easy to explain and genuinely useful – perfect for Nana or Pop to give. | Grandparents, family | $66 |
| Daycare Backup Gift | Wet bag + spare swimwear. A practical gift for parents who like to have everything packed and ready. | Daycare, active families | From $17 |
Browse every print
Adventure-ready prints for every little swimmer. Tap a group to see every print with photos, sizes and SKUs. Build your opening range with a balance of bold statement, gender-neutral, soft gifting and seasonal prints.
Swim nappy prints: 18 prints
Every print is available in Standard (4.5–12kg), and many also come in Large (10–18kg). RRP is $25 Standard / $27 Large.
Pink Flamingo
Std + Lg · $25 / $27
SKU Std 745839995423
SKU Lg 753359850894
Octopus
Std + Lg · $25 / $27
SKU Std 037182139235
SKU Lg 753359850931
Boho Rainbow
Std + Lg · $25 / $27
SKU Std 753359850313
SKU Lg 753359850900
Toucan Jungle
Std + Lg · $25 / $27
SKU Std 037182139464
SKU Lg 753359850917
Carnival Feather
Std + Lg · $25 / $27
SKU Std 753359850320
SKU Lg 753359850924
Fox
Std only · $25
SKU Std RSN-FOX-STD
Puppies
Std + Lg · $25 / $27
SKU Std RSN-PUPPIES-STD
SKU Lg RSN-PUPPIES-LG
Beach
Std + Lg · $25 / $27
SKU Std RSN-BEACH-STD
SKU Lg RSN-BEACH-LG
Blue Whale
Std only · $25
SKU Std 745839995430
Purple Whale
Std only · $25
SKU Std 037182139242
Fuchsia Pink Whale
Std · $25
SKU 753359850740
Toucan Aqua
Std only · $25
SKU Std 753359850306
Shark
Std · $25
SKU 037182139228
Blue Koala
Std + Lg · $25 / $27
SKU Std 753359850955
SKU Lg 753359850979
Pink Koala
Std + Lg · $25 / $27
SKU Std 753359850948
SKU Lg 753359850962
Palms
Std only · $25
SKU Std 763331604445
Faded Flamingo
Std + Lg · $25 / $27
SKU Std 763331604476
SKU Lg RSN-FADEDFLAMINGO-LG
Crocodile
Std + Lg · $25 / $27
SKU Std RSN-CROCODILE-STD
SKU Lg RSN-CROCODILE-LG
Wet bag prints: 17 prints
Most prints come in Small (25×20cm, RRP $15) and Large (40×30cm, RRP $17). Prints match the swim nappy range for matchy-matchy sets. Add 6–12 prints to your order.
Fox
Sm + Lg · $15 / $17
SKU Sm 753359850504
SKU Lg 753359850603
Pink Flamingo
Sm + Lg · $15 / $17
SKU Sm 753359850443
SKU Lg 753359850542
Octopus
Sm + Lg · $15 / $17
SKU Sm 753359850450
SKU Lg 753359850559
Carnival Feather
Sm + Lg · $15 / $17
SKU Sm 753359850481
SKU Lg 753359850580
Blue Whale
Sm + Lg · $15 / $17
SKU Sm 753359850436
SKU Lg 753359850535
Fuchsia Pink Whale
Sm + Lg · $15 / $17
SKU Sm 753359850726
SKU Lg 753359850733
Boho Rainbow
Sm + Lg · $15 / $17
SKU Sm 753359850474
SKU Lg 753359850573
Toucan Jungle
Sm + Lg · $15 / $17
SKU Sm WWB-TOUCANJUNGLE-SM
SKU Lg 753359850566
Toucan Aqua
Sm + Lg · $15 / $17
SKU Sm 753359850498
SKU Lg 753359850597
Purple Whale
Sm + Lg · $15 / $17
SKU Sm WWB-PURPLEWHALE-SM
SKU Lg 753359850610
Shark
Sm + Lg · $15 / $17
SKU Sm 753359850528
SKU Lg 753359850627
Blue Koala
Sm + Lg · $15 / $17
SKU Sm WWB-BLUEKOALA-SM
SKU Lg 753359851051
Pink Koala
Sm + Lg · $15 / $17
SKU Sm 753359851037
SKU Lg 753359851020
Faded Flamingo
Lg only · $17
SKU Lg 763331604490
Crocodiles
Lg only · $17
SKU Lg WWB-CROCODILES-LG
Beach
Lg only · $17
SKU Lg WWB-BEACH-LG
Puppies
Lg only · $17
SKU Lg WWB-PUPPIES-LG
Wholesale price list & terms
Prices in AUD inc. GST.
| Product | RRP | Wholesale | Drop-ship | MOQ |
|---|---|---|---|---|
| Standard Swim Nappy (4.5–12kg) | $25 | $12.50 | $17.50 | 10 units |
| Large Swim Nappy (10–18kg) | $27 | $13.50 | $18.90 | 10 units |
| Wet Bag – Small (25×20cm) | $15 | $7.50 | $10.50 | 10 units |
| Wet Bag – Large (40×30cm) | $17 | $8.50 | $11.90 | 10 units |
| 3-Piece Swim Bundle with Towel | $66 | $33.00 | $46.20 | 3 sets |
All prices AUD.
Wholesale terms
| Term | Detail |
|---|---|
| Minimum order | Confirmed at approval |
| Payment terms | Confirmed at approval |
| Freight | Confirmed at approval |
| Lead time | 1 week |
| Wholesale pricing | ~50% of RRP |
| Drop-ship pricing | ~30% off RRP |
| Exclusivity | By application |
| Drop-ship | By approval |
| Damaged goods | Report within 14 days |
Two ways to open the range
Choose the pathway that suits your store size, customer traffic and swim-season focus.
Boutique Swim Starter
Best for baby boutiques, gift stores and swim schools. Gives you a complete swim routine display.
Includes: 12–18 swim nappies · 12–18 wet bags · 4–6 bundles · Size guide card · Counter sign · Social pack
50% of RRP wholesale pricing
Pilot Edit
Best for drop-ship, giveaway or a small display test. A smaller way to introduce the range to your customers.
Includes: Display sample set · QR order card · Giveaway prize pack · Online product page
Drop-ship pricing from 30% off RRP
Loved by families who swim, splash and explore
See why families choose Sarah-Jane Collection for practical swim-day essentials, colourful prints and easy-to-pack wet bags.
★★★★★
“LOVE these diapers! We still use ones from 5+ years ago too. Love that there are matching patterns for bigger kids and dad!”
Melissa C. · Faded Flamingo swim nappy
★★★★★
“The waterproof lining works perfectly for wet swimmers, messy clothes or transporting nappies for daycare days, and it keeps everything contained without leaks.”
Kiah D. · Blue Whale wet bag
★★★★★
“Beautiful print and so easy to use, best fit and no mess and accident in pool or beach.”
Sana A. · Beach swim nappy
★★★★★
“A great product that just keeps keeping on!!”
Sue B. · Swim nappy bundle
★★★★★
“Fits perfectly and comfy feel. Washes easily and dries in no time. Highly recommend.”
Jill J. · Pink Koala swim nappy and wet bag
★★★★★
“Would 100% recommend this product as they fit well and the towel and bag are really good quality.”
Melanie A. · Pink Koala swim nappy bundle with towel
Verified reviews from our customers.
Read parent reviews
Explore feedback from families who use our swim nappies, wet bags and bundles.
Wholesale ordering made simple (FAQ)
Do swim nappies absorb urine? Are they leak-proof?
No. Swim nappies are designed to contain solids during swimming. They are not designed to absorb urine or other liquid – this is by design – and no swim nappy can guarantee against leaks. A good fit helps, and pool and swim school rules vary, so we recommend customers follow their venue’s guidelines. It’s worth explaining this to customers up front.
What is the minimum order?
The minimum order is confirmed with Diana at the time of approval. Mixed prints and sizes are encouraged – order what your customers will want.
Can retailers mix prints and sizes?
Yes – mixed opening orders are recommended so you can test what your customers love. Use the per-print MOQ as your guide.
Do you offer drop-shipping?
Drop-shipping is available for approved pilot partners, subject to fulfilment terms and margin agreement.
What sizes are available?
Swim nappies: Standard 4.5kg–12kg and Large 10kg–18kg. Wet bags: Small 25×20cm and Large 40×30cm. See the sizing guide above or our online Size & Fit Guide for the full details.
How do customers care for products?
Rinse after use. Cold gentle wash or hand wash. Line dry or low tumble dry. Avoid fabric softener and hot drying.
Can wholesale items be returned?
Returns are subject to wholesale terms, hygiene requirements and Australian Consumer Law. Damaged stock should be reported within the agreed window. Contact Diana directly.
Apply for wholesale approval
We’d love to hear from retailers and swim schools who share our love of confident families, outdoor adventures and purposeful play. Tell us a little about your business and Diana will be in touch.
Diana – Owner, Sarah-Jane Collection
hello@sarah-janecollection.com.au
sarah-janecollection.com.au
We look forward to hearing from you and exploring how Sarah-Jane Collection could fit your store.
Order here
Browse the range below. To order, apply for wholesale approval and we will confirm your order and freight before sending one invoice. Minimum order and payment terms confirmed at approval.
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Baby & Toddler Swim Nappy Bundle with Towel - Pink Koala 
Baby & Toddler Swim Nappy Bundle with Towel - Pink Koala
Baby & Toddler Swim Nappy Bundle with Towel - Pink Koala
$66.00 AUDSale price $66.00 AUD Regular price $66.00 AUD
